Text every customer your direct Google review link right after the job is finished and paid, send one reminder a few days later, and reply to every review. Never offer incentives or only ask happy customers — Google's policy and the FTC prohibit it.
Missed-call text-back automatically sends a text to someone who called your business and didn't get through, so the conversation continues by SMS instead of the caller trying the next company on the list.
Yes, in most cases. Your Google Business Profile gets you found; a fast website with your services, service area and a quote form is what turns that visit into a call — and it gives Google and AI assistants more facts to recommend you.